Some enterprise environmental factors might include a sudden market niche for a particular product or a governmental decrease in sales tax for a particular resource. I would then argue that the proposed project should be initiated because there is a need for it in the current market and/or the material for its production can be bought on the cheap. Enterprise environmental factors, when favorable, are opportunities and I would mobilize them by reasoning that we must “strike while the iron is hot!”

Some organizational process assets would be if the project was similar to a previously completed project or the project is within our knowledge base. I would the argue that the proposed project is like that one we did before where we successfully completed, made a lot of money, and had the stakeholders happy and/or we have a set of employees on the payroll skilled in the tasks needed to develop this project. I would further argue that our organization was founded on initiating and undertaking such projects.