Activity | Medical Device Courses

ATMEH.NJIT posted a new topic "Should Patients Be Involved in Marketing Strategies?" – 1 day, 20 hours ago

One thing that’s becoming increasingly clear in healthcare is that patients today are more informed, more active, and more involved in their treatment decisions than ever before. Traditionally, medical device marketing has focused almost entirely on healthcare professionals (surgeons, hospital… Read more»

ATMEH.NJIT replied to the topic "Consumer Input for Marketing Outputs" – 1 day, 20 hours ago

Great post, @dev-doshi! I really like how you connected the mission statement, design process, and marketing together. I completely agree that marketing shouldn’t be treated as a separate function. At the end of the day, both design and marketing are… Read more»

ATMEH.NJIT replied to the topic "Medical Device Marketing: Informative or Misleading?" – 1 day, 20 hours ago

Thank you for the detailed and thoughtful response, @dev-doshi! I completely agree with your point that stricter scientific review should be part of the marketing process, especially in a field like medical devices, where misinformation can directly affect patient outcomes…. Read more»

ATMEH.NJIT liked forum post "Medical Device Marketing: Informative or Misleading?" – 1 day, 20 hours ago

Dev Doshi posted a new topic "Consumer Input in Marketing Outputs" – 2 days, 3 hours ago

This week’s lecture discusses the mission statement for a company and how the marketing in medical devices must align with this statement across departments. What stood out to me was how marketing is often treated as a separate entity from… Read more»

Dev Doshi replied to the topic "Company Mission Statement" – 2 days, 4 hours ago

If I were to create a company, it would be a physician-led medical technology company. I would be the physician, and this company would design and create evidence-based devices directly from clinical experience. I would close the gap between engineering… Read more»

Dev Doshi replied to the topic "Medical Device Marketing: Informative or Misleading?" – 2 days, 4 hours ago

Hi @atmeh-njit! Excellent post and question. I totally agree that marketing is essential, but also very risky in the medical device field. Marketing is so that the buyers want the product and understand why they should want it. This is… Read more»

ATMEH.NJIT posted a new topic "Medical Device Marketing: Informative or Misleading?" – 2 days, 18 hours ago

Marketing plays a huge role in the medical device industry; it helps hospitals, clinics, and even patients learn about new technologies that could transform care. But sometimes, marketing materials simplify or exaggerate features to make devices more appealing, leaving out… Read more»

ATMEH.NJIT liked forum post "Why Is Cash Flow More Important Than Profit for a Business?" – 2 days, 18 hours ago

ATMEH.NJIT liked forum post "Public or Private: Which Path Builds a Stronger Company?" – 2 days, 18 hours ago

DarshP replied to the topic "Marketing and Advertising: Can the two collide?" – 2 days, 19 hours ago

I absolutely believe that the marketing/advertising is targeted towards specific demographics, especially on platforms or TV programs. TV is one of the main ways that advertising is done, basically the most common one at least up until the 2010s. The… Read more»

DarshP replied to the topic "Brand Coloring" – 2 days, 20 hours ago

Personally, I do not see a huge correlation between the colors of devices in terms of medical devices and their branding. Although, you can say that color does have an impact slightly on the marketing. For example, more neutral colors… Read more»