A company with a motivating mission statement and a vision that encompasses a bigger or more inspiring goal can effectively distinguish itself from competitors. A unique or modern purpose can secure stakeholders and boost employee morale. The value of these…   Read more»

Novo Nordisk has experienced remarkable growth in recent years, due to the success of its drugs Ozempic and Wegovy. The company’s market value and revenue increased significantly in both 2023 and 2024, with annual revenue reaching $33.72 billion in 2023…   Read more»

I believe my skillset would be best suited for product management. I am highly organized and skilled at managing multiple tasks and priorities at once, which are both important traits for overseeing a product’s lifecycle. I also enjoy collaborating with…   Read more»

I think the best or at least most effective way of marketing something is having someone famous who a lot of people know promote that product. Also, most people are on social media, so the majority will be engaged if…   Read more»

From what I noticed about Brand Coloring is that different fields use a specific color. For example, healthcare companies usually use the color blue and I can understand why since when I think of blue, I think of calmness and…   Read more»

At the moment, I am actually planning on continuing my career path into the business side with marketing getting my MBA as I originally thought that would open up more for me as a career path. My thought process was…   Read more»

As I’ve worked closely with designers, manufacturers, and everyone in between during my short time in the industry, I’ve gained much understanding of how a product should be developed based on market needs, statistical trends, and limitations. Thus, I’d likely…   Read more»

As mentioned by others before me, there is certainly a psychological element when companies design their branding whether that be their logos, colors, or websites. This is no different in the medical device industry, colors are not simply chosen at…   Read more»

Marketing and design are different disciplines within industry, but have commonality in the sense that they both strive to understand the people using their product. Design has to take into account human factors like ease of use and clinical applications,…   Read more»

In my opinion, marketing more especially, upstream marketing would be my first choice if I were to transfer from engineering to another department. This is because it still has a strong connection to the technical aspects of product development, but…   Read more»

A mission statement outlines the company’s current activities, target audience, and value-adding methods. A vision statement is aspirational and looks to the future, outlining the company’s goals and desired influence. These statements are crucial because they help unite customers, investors,…   Read more»

I find it intriguing how much of an impact something as basic as color can have on consumer behavior when I consider branding and the psychology of color. Many businesses deliberately select hues that align with their ideals and the…   Read more»

The ethical value of AI can be twofold. On one hand, it’s a powerful resource that will help researchers & even designers compile a large chunk of pertinent information in a shorter period of time than it would take with…   Read more»

Medical device companies can build trust with both doctors and patients by creating marketing that focuses on education, honesty, and transparency. For doctors, trust grows when companies share clear, evidence-based research that demonstrates a device’s safety, reliability, and clinical value….   Read more»

When I think about branding and color, it’s clear that companies put a lot of thought into how people emotionally respond to what they see. In the medical field, I often notice brands using shades of blue, white, and green….   Read more»

Cook MedicalMission: Cook Medical’s mission is to provide innovative and minimally invasive medical devices that improve patient care and advance healthcare around the world.Vision: While Cook Medical does not list a formal vision statement, the company emphasizes collaboration with physicians…   Read more»

Patients should definitely have a say in the design of their products for companies. As they are the end users for the products intended to solve or at least mitigate their ailment(s), they can discuss what they enjoy most about…   Read more»