Advertising is a component of marketing. The way a product is promoted/advertised is what most average people notice about a product. What was a really great promotion/advertisement that you remember?
For me, a great one would be the Red Bull Space Jump.
I found one of the most memorable types of advertisements are those that attempt to discourage dangerous habits, such as driving under the influence, by illustrating the ugly outcomes that may come forth. It's chilling and eye-opening because these types of advertisements often start off normal and comparable to how many of us live our lives. But then of course they all take a turn for the worst and gives the audience the sense that it is very possible that that could happen to them too. However, from what I can deduce, it does not seem like this is a very popular strategy when attempting to advertise a particular product. If I were to guess, I would say that although opening the eyes of the audience to the worst possible outcomes that their product may prevent seems effective, it still leaves them with a negative and unhappy feeling. As a consumer, I am personally more influenced by positive messages that convince me that their product will give me satisfaction and happiness in the future. I don't think I can point out many products that I have purchased out of fear and despair, and I'm sure many people will tell you the same.
The best advertisement that I can remember is Tide's ad form the last Super Bowl. They did an excellent job in utilizing tropes from many other types of commercials then flipping at the last second the make it a Tide Ad. The use of positive emotions will always be more successful to me than using negative emotions. Many commercials try to sell their products as though they will change your life. But this one simply wanted to make you laugh. In doing that they were able to stick in people's minds because they stood out. They were not just another regular ad who said that their products would solve the problems in my life and make me a better whatever, they just wanted to tell a joke and that joke has stuck in my head since then. Now it is important that they made the joke funny because I think that often companies will attempt humor and not be able to pull it off, but they did an excellent job in this case.
For me a good marketing and advertising way when it is a creative and new idea. One example it came to my mind is the new advertisement for Mercedes-Benz and BMW. Both companies came up with Ideas that make it looks like competing with each other without pointing out to the other but everyone understands. Also, it is important to highlight and emphasizes the idea and what differentiates you from other in a way that people remember it. I could not post the link here but if you google it you will find it.
For myself, I find that the commercials I enjoy the most are the ones that tell a good story. I think that when the commercial makes one feel good inside, it leaves the watcher with a positive feeling about the company who made it, if not then at the very least some level of respect for the advertiser. This type of commercial usually isn't advertising a particular product, but more advertising about a company's values. One example that seems to be fairly popular (I've seen it circulated on social media countless times) is by a company called Thai Life Insurance. (If you google 'Unsung Hero Commercial', the result will come up) This is definitely a commercial that advertises to the watcher that the company has wonderful values, and is designed to draw the user in with a story and leave them with the feeling that the company really values these things (by fact that they published this commercial). While it may not increase the value of a company's product per say, it definitely increases their social stock, which can lead to more people to turn to that company for their services.
Cheerios has put out a great ad that really reinforced their brand image. The advertisement is called Good Goes Around and features many clips edited together. The overall message is just very positive and the song is catchy. There isn't a forced feeling to the ad. They don't try to make claims about their product that is exaggerated. They keep it simple and to the point In the end it's about as enjoyable as an ad can be.
Nowadays they are plenty of commercial/advertisement that contains humor, adventure, influencing etc message which are easy to convince consumers. Recently, I came across this old print advertisement of Duracell, where their message was "Some toys never die". It was one of the horror ,movie. For some reason i found it humorous.
The manipulation in marketing has become an issue which accompanies the daily life of the consumers. The companies decide to manipulate the costumers every time when the interests of the consumers don't go with their interests and goals and not succeed to persuade them as well.
I remember a commercial for DOVE products that stood out to me. I have always used Dove cosmetics products for as long as I can remember and given that I have a peculiar interest in this women studies especially in woman self-hatred and lack of self-esteem, it just seems logical that that particular commercial piqued my interest. In the commercial, there was an FBI sketch artist drawing a woman from how she described herself, and then from how a complete stranger described that same woman. The drawings were completely different, and Dove shared a compelling statistic that only 4% of women around the world consider themselves beautiful. I found this statistic just really sad.
I had seen a commercial done by coke which was launched around the movie Avengers Endgame it featured the hulk and Ant man and was really funny as hulk is unable to open a mini can since his hands are too big whereas ant man has the power to manipulate his size so that he can open the can whereas coke introduced that the customer could get his name printed on bottle or can. This was a very smart move by coke as there was a huge hype for the movie so people would get attracted to commercial and also allowing customers to get their name printed is a good way to connect to the audience.
A great advertisement that I saw was on Instagram for this phone game where you move a sphere through a track and you can only touch the color of the sphere, not any other color. 2 things about this ad got me to download the game: 1. The game had simple geometries which pleased my eyes and 2. The ad also said on it "You won't be able to get to level 20!" This statement got me wondering if there was any phone game that was that hard, so I decided to get the game since it didn't seem like it would be bad and I could try to beat level 20 (which I did, it wasn't even hard).
Advertising is a component of marketing. The way a product is promoted/advertised is what most average people notice about a product. What was a really great promotion/advertisement that you remember?
For me, a great one would be the Red Bull Space Jump.
The most memorable commercial series that stands out to me are the Geico commercials. Their main tagline is "so easy a caveman can do it", so they had a number of commercials where a caveman was living in modern times and saw Geico's signs with their tagline, and was upset because it insinuated cavemen were dumb. I think these commercials were great because it was showing how simple and easy it was to use Geico compared to other insurance companies, and it definitely stood out and was a memorable commercial series. They also had a number of great commercials, including numerous commercials with their gecko, their "hump day" commercial with that camel, and their series of "can you believe..." commercials. I think Geico does a great job with their advertising because a lot of times you hear a funny commercial but don't remember who the commercial was for, but Geico has a series of similar commercials with a specific theme, so it makes a more memorable impression in the viewer's mind.
The most memorable advertisement I remember was around 10 years back of Tide detergent on Indian television channels where a man walks using high sticks to walk on the road wearing a white shirt to avoid dirty water splashed by the cars and everyone around wearing white is really amazed by the idea as their whites are dirtied in various ways and could really relate well to it. However, as he walked he had a football hit right on his white shirt from children playing around which was very unexpected. This advertisement explained that how much ever you try to avoid things they do happen in some way or the other when they are meant to be and we should be prepared to face things that come our way. It also compared other detergents and showed how less amount of detergent will be used to remove the same stains and also had the added fragrance as well. A lot more different commercials for the same product followed after that but I still remember this one.
GEICO is the first company I think of when I think of consistently memorable marketing strategy. A promotional letter was sent from GEICO to my dad once during their promotions featuring a camel who loves Wednesdays, or "hump day". My dad's name is Domingo, which can also translate as Sunday in Spanish, and the front of the envelope, in a similar fashion to the TV ad, said, "Guess what day it is? Domingo!" Now I'm not sure if that was a very specific and clever advertising ploy or just coincidence, but since then my dad has moved on to a different company. Maybe GEICO should focus more on their product quality and value over ad shock value.
For me, the most memorable are the series of commercials Nike released around the time of the Women's World Cup this past summer. They did a great job of highlighting the exceptional victories of women in sports including athletes like Serena Williams and the US Women's National Team. They did this in such a motivational way by showing the challenges faced and overcome by these athletes, and the commitment and passion they have for their sports. With this type of support for their female athletes, I have no doubt that Nike has brought in many sales from young girls who want to be like their idols, or even other female athletes who recognize and appreciate the support they've shown.
In my impression, the great advertisement is Luckin Coffee. The company's advertising successfully grabbed some of Starbucks' market share by emphasizing the quality and low price of its products. In China, Luckin Coffee didn't attract much attention at the beginning, but it successfully attracted many customers through advertising, discount and other ways of publicity and promotion. So I think it's a successful advertisement.
