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djwhitemsm-edu
(@djwhitemsm-edu)
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Posted by: @manolo

Advertising is a component of marketing. The way a product is promoted/advertised is what most average people notice about a product. What was a really great promotion/advertisement that you remember?

For me, a great one would be the Red Bull Space Jump.

I agree wholeheartedly that advertisement is the main way to get customers to remember your product. One excellent way to advertise is to associate your product with a fun and catchy commercial. One of my favorite examples of this is the Hump Day Geico commercial that featured a large talking camel repeatedly saying "What day is it? Hump Dayyyy!" That commercial is easily one of the most memorable commercials in the last few years and Geico was smart to infuse humor in a car insurance commercial. Also, they never forgot the goal of reminding the viewer that their company can save you 15% or more on car insurance. 

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Posted : 25/05/2021 4:19 pm
niya-j
(@niya-j)
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I think the most creative recent advertisement was for Match.com. With the assistance of Ryan Reynolds, The company had advertised its "perfect match" algorithm by matching Satan himself with the year 2020. It brought together the collective horrible feeling that was the year 2020 for many people and suggested it was the perfect match for all things evil in the world, hence the matching with the devil. The couple was depicted doing things like stealing toilet paper and lighting a dumpster on fire to emphasize the chaos of this past year and the chemistry between the couple. I think the advertisement was clever on so many levels and was relevant enough that the audience would understand it and find it funny in a dark humor kind of way. The only downside to this advertisement is that it has a time limit on how long Match.com can use it before the relevancy of the joke fades away.

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Posted : 29/05/2021 10:08 pm
mrlee5
(@mrlee5)
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Unique, creative ideas that are entertaining usually works best when trying to get an audience's attention. I personally can't think of one of my favorite ads, but Nike has released a few commercials I like which draw a sense of inspiration and make you want to shop with their brand. The way a product, service, or brand is advertised or promoted is important to whether people will want to use what you are offering. 

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Posted : 30/05/2021 5:29 pm
mrlee5
(@mrlee5)
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Posted by: @dyc6

I think the best advertisements really know how to speak to their audience. I remember watching tv ads featuring McDonald's Happy Meals as a kid, where they would show the different toys available in the meal, and would really grab my attention. The toys were often relevant to what was being shown in theaters, so they knew what was popular in the market for kids. The toys included in the Happy Meal would also change from time to time, so it was exciting to see new toys (as kids often get tired of old toys) on the tv ads. Thinking back, I think the marketing team for the McDonald's Happy Meals really knew how to speak to kids, combining the fast-food with toys, and introducing new popular toys so kids wouldn't get bored. 

This is a great example of a successful marketing strategy. I never really thought about it, but it makes sense how making toys that are relevant to shows in theaters, or current events, can have an effect. This probably would increase the request for happy meals at certain periods, especially when big name movies would release. 

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Posted : 30/05/2021 5:33 pm
armoneee
(@armoneee)
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Anytime there is a catchy song, phrase, and good-looking product; there will be an increase in sales. There are many commercials that consumers can point out by background music or beats. For example, "Nationwide is on your side" is a catchy phrase that people can recognize Based on one word of background music. Another catchphrase commercial is, "HillShire Farms, Go Meat." Each phrase is simple and easy to remember, so it can get more consumers involved. "Hinge is the dating app meant to be deleted" is a good saying for the company because that is the goal most people have on dating apps.  

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Posted : 31/05/2021 2:45 am
armoneee
(@armoneee)
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@mrlee5

I agree that certain products like Nike are easier to promote based on popularity. Their commercials enhance and showcase the products that they already have in store. They do have good commercials that incorporate celebrities. That will appeal to audiences that love those celebrities and want what they have in the commercial. Good ads and commercials appeal to the consumer based on easy communication methods and catchy ideas. 

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Posted : 31/05/2021 2:49 am
gfashaw
(@gfashaw)
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I taught an entrepreneurship class for a summer camp we did for our students.  In that class we watched a video on how Coca Cola was started.  At the time there was differentiation in branding among colas.  Coca Cola became the top producer in the market because of an immense marketing campaign that saw the company create products and advertisements all over.  They essentially created the demand by being highly visible.  That visibility was also clear in bottle design and branding.  Coca Cola set themselves a part from every other brand first.  Marketing efforts from a century ago are still effective today.  That is why Coca  Cola is a global brand that has a substantial portion of the beverage market. 

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Posted : 27/06/2021 10:18 pm
hodafattel
(@hodafattel)
Trusted Member Registered

One of the best advertisements I remember is when Coca-Cola did the ground-breaking “Share a Coke” campaign. Even though coke is super popular all around the world, they were able to appeal to the mass even more. They appealed to each individual by putting their names on the can or the bottle. People from different countries were looking for their names in stores and buying the bottles. They used the 150 most popular names in each country, but customers also had the option of customizing their own bottle on their website. Some people and companies attacked coke for making a temporary item so personal for no reason. Nonetheless, the campaign got immediate attention from everyone, and a lot of the customers were enchanted by it, making it very successful.

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Posted : 12/10/2021 1:08 am
reginabarias
(@reginabarias)
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The post commercials and ads I have seen up to date are the kia soul and chick fila advertisements. The Kia Soul ad used one of the most popular songs of the time when it came out in 2013, utilizing the party rock anthem song and also hamsters. According to Kia, the usage of hamsters were because hamsters like to roam around freely endlessly, in their habitats and wheels. They took this and put it into play for cars, where if you had a kia it would be a fun, endless, roaming car that could take you wherever whenever. Until this day, the Kia Soul is remembered as the advertisement for cars with hamsters. They made the hamsters seem like they were having a phenomenal time, which caters to the audience that the Kia Soul is a fun car, for anyone of any size, and it showed a group of friend hamsters roaming together.

Additionally, the CHIKFILA advertisements are iconic because of the irony where they only sell chicken based products but all of their ads contain cows. The irony of this that the cows which are beef are promoting a chicken restaurant and the ads are fairly simple, eye catching, and play into a sense of humor. They also want to advertise the cows making a "Reform" according to CHIKFILA where less beef is consumed to help out the planet, along with strategically not wanting customers to go get beef at other chain restaurants, so it would reduce cow consumption. It is strategic in targeting people's humor, targeting an environmental issue, and also makes customers not want to go to ChikFilA's competitors. 

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Posted : 12/10/2021 12:50 pm
ama224
(@ama224)
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I think it's very interesting how advertising works depending on the targeted audience. For example, an iconic one for me as a child was the chef Boyardee rolling can one. I remember going to the grocery store with my mom and always wanting to buy chef Boyardee because of it. Or another exceptional one that is now banned for obvious reasons is the Pepsi commercial where a little boy buys two cans of coke to use as a "step ladder" to reach the Pepsi button on the vending machine. It made you feel like Pepsi was the real "boss" of the coke or Pepsi debate. Other commercials I also remember really well when I grew a bit older to understand, are ones that were kinda cringe or uncomfortable. For example, THAT GoDaddy commercial with the supermodel and nerd with the slogan "There are two sides to go daddy the sexy side and the smart side". So it's interesting how these types of commercials are the ones I remember out of the millions I've seen in my lifetime. It's the catchy thing that the advertiser uses whether it's visual, silent, or a catchphrase that you'll remember them by all the time like "15 minutes can save you 15% or more on car insurance" I didn't even need to say the name of the company for you to know whose slogan that was. 

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Posted : 17/10/2021 4:40 pm
nk123
(@nuran-kavakli)
Eminent Member Registered

A great commercial I remember is the Apple Vs Blackberry commercial war. The metaphor was that both phones were resembled by the fruits. The commercial had a big apple, which was cut in the middle by the blackberry. Then a few seconds later, the blackberry hit the apple and each piece of it fell. The irony was that blackberry is soft and small while apple is larger and harder.

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Posted : 27/10/2021 1:07 am
mcr29
(@mrela13)
Eminent Member Registered

One of my favorite commercials is the Mean Joe Greene Super Bowl commercial from Coca Cola. This commercial included aspects of marketing which draw most viewers to products. It included a big name athlete who was a role model in the football community. It also included the Coke slogan, and it was aired during one of the most televised sporting events in history. The ability for Coke to put out such a memorable commercial that drew the attention of so many people is one of the smartest moves I have seen in marketing. Not only is the commercial still memorialized as one of the best commercials in history, it also boosted both the sales and image of Coke after it aired. In my opinion, this is one of the best examples of marketing through a commercial.

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Posted : 10/12/2021 6:57 pm
JustinMB
(@justinmb)
Eminent Member Registered

I agree advertisement is a =n important part of almost any brand, business, or company. A promotion and advertisement that comes to mind when thinking of successful commercials are the late 90s and early 2000s Kool-Aid commercials. The iconic scenes of the Kool Aid Man breaking down the wall and relieving the kids of boredom and thirst helped fuel the brand and no doubt aided its success and implementation into pop culture. 

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Posted : 25/03/2022 3:42 pm
jafangnibo
(@jafangnibo)
Eminent Member Registered

To me, great advertisements will always have me remembering them at random moment. A lot of the time in my case, that involves songs with either visual creativity or a catchy jingle. For example, I always remember the Hershey's kiss Christmas commercial because of the jingle that is played while the pieces of chocolate pretend to be holiday bells. And I will always remember the reese's puffs commercial because the catchy rap that was played.

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Posted : 26/03/2022 1:51 am
takward
(@takward)
Eminent Member Registered

The best promotion to me that gets me every time, are those done on Facebook!! I don’t know about you, but a lot of times, things I like pop up out of the blue on Facebook. I’m sure they have some way of finding out stuff I’ve recently searched. But the promotions that get me the most, are the ones that looks as if they are on sale! Gets me every time! J Especially hair products. Hair products that show before and after videos are my number one money takers! I love trying out new natural hair products and finding brands that work well with my hair!  I think promotions that show before and after pictures are great promotions, because they show how their product really makes a difference. I would say clothes advertisements, but I have a lot of self-restraint in those areas, but not my friends and family.

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Posted : 26/03/2022 11:26 am
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