Advertising is a great component of marketing. The advertisements that are the most eye catching for me is when its about food. I love trying new foods and sometimes the advertisement is what gets me to try new foods. One of the most memorable ones I can think of is the frosted flakes advertisements with tony the tiger. It usually started off when a young child eating a bowl of frosted flakes and all you could hear was the crunch, and then a beat would drop, and they would sing “bring out the tigers the mighty mighty mighty tigers. Tony the tiger would meet them on the soccer field and say the tigers start there day off with a delicious bowl of frosted flakes so they can be Grrrrreat! With an advertisement like this, this can promote kids to want to eat breakfast instead of skipping it.
Advertising can come in all shapes and sizes and it all boils down too it must be appealing to it the customer.Advertising must be creative and take a go getter to get the job done.However tv and radio and some of the best advertising platforms.
Geico is incredible when it comes to advertising their services, and I'm sure a few of you have already used that company as an example for this topic, so I'll use the Old Spice commercials. Ishiah Mustafa, the "Old Spice Guy", capitalized the advertisement through social media platforms and YouTube videos by interacting with customers. Part of Old Spice success was creating comedic commercials and having random A list celebrities appear to help advertise their product.
There was an advertisement from Allstate called Duet that I remember well. In the last few months, this commercial has gained quite a bit of attention, making it one of the most viewed SuperBowl ads ever. The premise consists of the driver singing along with his automobile's hood ornament once he sees the insurance savings he's just received. This ad stands out as one of the best because it uses Pet Shop Boys' song Opportunities. I know I can relate because I love to sing in the car when I'm alone or with friends.
I think the most successful ads are the ones that are the most memorable due to either some comedy or a song that's played. I remember the Budweiser commercial from years ago where a guy calls a friend to say 'hey' but the line they used was "wuzzupp". Then the friend called a friend and said the same thing. By the end of the commercial, all the buddies were saying it in the phone, tongues wagging, while holding a Budweiser. It's popularity had everyone saying that tagline for years. They recently celebrated the anniversary of the commercial by recreating it. I'm not sure if it increased their beer sales but it definitely had everyone recreating the advertisement so I would say it was pretty effective.
@mayasaunders I would say this commercial was a pretty good example of effective advertising. Like you, I loved watching the guy driving the highway singing with is hood ornament. Commercials with music are often the ones we remember because when we hear the song on the radio, the commercial then comes to mind.
My most favorite commercial of all time was the Milky Way caramel commercial. It was so simple. There wasn't much dialogue, but it was still super funny. It started out with the typical start of a swim meet scene, but when the referee blew the whistle and the boys jumped in, it was just caramel. I don't know why this was the funniest thing I have ever seen. I still remember it almost 10 years later. I don't eat the candy, but I can't forget it either.
I love a good advertisement that makes me want to see it again after it has gone off or makes me want to look it up. One of my favorites off the top of my head is the Budweiser Clydesdale commercial used for the Super Bowl every year. This ad is typically played once a year for an event and people remember it for the remainder of the year until the next Super Bowl. Most people forget the ad they saw after 5 minutes. Even though I don't drink Budweiser and have no desire to, I genuinely enjoy the ad. The company has done such a great job that they don't have to rebrand far from that western aesthetic because many people enjoy it and they can sell their items well to their target audience every time as well as those outside of that original range.
One advertisement that I always enjoyed watching was the Apple iPod commercials in the early 2000s. I remember when iPods first came out and they had people dancing to the music with a color block background. It was straight to the point and got the message across in 15-30 seconds without the need for disclaimers and etc. Although iPods are no longer in production, the commercials for the product are still memorable and gave people the opportunity to carry their music anywhere. This device revolutionized music growth and sales and how companies market directly to their consumer base. Through the last 20 years, Apple has successfully grown their consumer pool and also managed to make people allegiant to their products because of device hand-off and access.
Advertising is a component of marketing. The way a product is promoted/advertised is what most average people notice about a product. What was a really great promotion/advertisement that you remember?
For me, a great one would be the Red Bull Space Jump.
The most memorable commercial series that stands out to me are the Geico commercials. Their main tagline is "so easy a caveman can do it", so they had a number of commercials where a caveman was living in modern times and saw Geico's signs with their tagline, and was upset because it insinuated cavemen were dumb. I think these commercials were great because it was showing how simple and easy it was to use Geico compared to other insurance companies, and it definitely stood out and was a memorable commercial series. They also had a number of great commercials, including numerous commercials with their gecko, their "hump day" commercial with that camel, and their series of "can you believe..." commercials. I think Geico does a great job with their advertising because a lot of times you hear a funny commercial but don't remember who the commercial was for, but Geico has a series of similar commercials with a specific theme, so it makes a more memorable impression in the viewer's mind.
Geico does have some great commercials. They use humor to tell a story and that often resonates with people. By tying all of their multiple "storylines" of commercials together with the green gecko mascot, they have connected all their commercials with the Geico association.
Recently, Progressive has done a series of commercials around teaching young homeowners not to become their parents. My father and I have both enjoyed these because they are relatable to people at different stages of life.
Radio and TV may be considered “old fashion” to market a product, but these avenues are still very effective marketing. The way a company advertises their product is getting more creative, and they are being very strategic in delivering a message and what audience they deliver it to. Accident attorneys are notorious for using radio ads, and their ads are heavy in rotation. Each firm as a catchy phrase they use for you to remember who they are, or add a song, for example, “1-800-Injury,” or “4-11-Pain” the intelligent part about this is even if you don’t remember the name, these are searchable tags.
Have you ever noticed every year how lock-in we are to see the Super Bowl ads? I believe that’s the one time of year you don’t mind commercials because they are usually funny and entertaining. Some smaller companies who can get the opportunity to air an ad will spend just about their whole budget to get an ad air during Super Bowl.
The most impressive advertisement for me is the GEICO car insurance ad. Their mascot is the most iconic symbol for their company. They usually use this mascot as part of their advertisement, which makes their ad different from others. In normal times, I wouldn't care of ad what I watch or skip it. But when I decided to change my car insurance then, it surprised me that the first insurance image comes to my mind was GEICO. No matter which insurance I would choose eventually, I believe that their ad is pretty successful for me. Their branding is one good example that leaves an image in the potential customer's mind.
Marketing manipulation is becoming a problem that consumers deal with on a daily basis. Every time their customers' objectives conflict with their own and they fail to persuade them as well, businesses seek to manipulate their customers. As a buyer, I personally am more persuaded by persuasive positive statements that assure me that a product will provide me fulfillment and joy in the future. I don't believe I can name many things that I have bought out of dread and hopelessness, and I'm sure many other people will say the same.
In my experience, I have noticed that the most memorable advertisements come from the biggest platforms. As a big soccer fan, I will watch the World Cup very attentively every four years. Coca-Cola is one of the biggest sponsors of this event and they always have many different commercials or other avenues of marketing and advertisement during this tournament. In particular, they created a song that still lives in my head to this day from the 2010 World Cup in South America and that has been one of the greatest advertisements I have witnessed so far. Creating a song that went viral about your product can create a long-lasting impact on the global audience that witnessed it. As I stated earlier, there is likely not a bigger stage than this soccer tournament. The whole world will tune in to see the games and this is where the marketing strategies can be utilized to their fullest potential. I am eager to watch again later this year and see what kind of new advertisements will be shown and how they will differ from the previous years.
Many commercials aired during the Super Bowl catch the eyes of the many viewers glued to their televisions for the most viewed broadcast each and every year. Advertisements for Doritos, Budweiser, and other big name brands are some of the most memorable ads for me and many of my peers who have mentioned them in prior posts. One ad, that is most memorable to me, started in August of 2017 and spanned into 27 different commercials over a year and a half span span was Bud Light's "Dilly, Dilly" commercial. This commercial featured a medieval setting with the king receiving gifts from people. The first to people bring the king cases of bud light, which receive a "Dilly, Dilly" as an approval/toast from the king. Then the next guy presents the king with a home made wine which does not receive the same "Dilly, Dilly" as the prior gifts. He is then sent to the 'Pit of Misery'. The phrase "Dilly, Dilly" had absolutely no meaning behind it, the Chief Marketing Officer of AB InBev has said. However, the response attracted 100,000 searches per week on Google and about 45,000 per week on YouTube. The continuation of the phrase "Dilly, Dilly" spanned over two Super Bowls and became a must-see while watching any NFL games. Eventually the ad lost its lust after about 2 year, but surely was a successful campaign for Bud Light during its run.
It can be argued that the phrase "Dilly, Dilly" that Bud Light created may have over shadowed the actual product itself. Commercials at times try to appeal to the viewers humor more so than spark interest in the product. Has there ever been a time where you wondered what was even being advertised after watching a commercial or just thought that a product was poorly advertised?
