I do not have any experience in marketing or branding but I feel like I would probably be able to adapt. Having biomedical experience so that you can understand the products better. Marketing is something you would need to work to understand but with some supplemental courses and some guidance from your colleagues you can adapt well.

I have had no previous experience in branding or graphic design, but I have felt that I think I have an eye for what looks good or what looks pleasing to a consumer. When I see certain types of logos or company designs I immediately start to form an opinion on that company, but I definitely would need to take some courses or training in order to really understanding the nuances behind medical device branding.

Though I do not have any experience with branding in a biomedical engineering context, I have some experience with graphic design (Canva, Adobe InDesign, Illustrator, Photoshop, etc.) from when I worked at The Vector, the school newspaper, and worked on the social medias for some of the clubs I was part of during my undergrad. So I have a general sense of branding and getting an idea of how to advertise a product or event. I feel like based on my graphic design experience and biomedical engineering background, I would have feel like I would be a good fit to do Branding at a medical device company. Though I do not think it entirely necessary for someone interested in branding for a medical device company to need to have a biomedical engineering or general science background to do so, I think having one could set you apart and better understand what the company you are working for is trying to portray to their customers. You would also be able to understand what would be the best customer base to target within your branding because of your understanding in products the company is trying to sell. 

Similarly to @ac825 and @njq3 I do not have much experience with branding for Medical Devices, however, I do have experience in designing a poster flyer as an advertisement to come join the research lab that I currently work in. I recall that it is extremely important that the flyer is visually pleasing and inviting as @njq3 touched up on, but asides from that the advertisement needs to be easy to read and needs to communicate important information that the viewer might take interest in. For example, when the flyer was first being made it had long bulleted paragraph like descriptions of what the lab conducts. I realized that this made the advertisement look like "word vomit" therefore I changed the writing on the flyer. It changed into a small cohesive bulleted list of the experiments that we conduct in the lab and the skills that one could gain when they join the lab. From this experience I learned that the visual as well as the text are very important for any kind of advertisement as the visual is how you grab the viewer's attention while the text is able to communicate important information in an effective and efficient manner. Additionally, with my biomedical engineering background, I would be able to understand the device and its applications at a more intricate level than someone without a BME background. Furthermore, with my background I have a strong understanding of who the device should be advertised to (the viewer) and how the device should be advertised (the visual and text).

I think in the world of branding itself, you really just need to know your customer. Of course you can't target everyone (unless you specialize in sales) but for us BMEs we can specialize in knowing a small group's medical needs or do research within it. In my experience I've done 'branding' to an extent for my research's lab for upper extremity stroke patients who were willing to try virtual reality rehabilitations. The process itself is more complicated than I'd like to admit, but the bottom line is that as a BME we can use our knowledge of a certain ailment and both design and brand ways or ideas to market them. 

Personally besides the small research task mentioned above, the only sales representation experience I have is being a sales ambassador for another company during my Junio year in college. I've learned a lot from it, but I'll be honest that it was a brutal learning curve.  

To be in any position that requires marketing as an engineer, you have to be able to help service both the customer and the business. I feel like this job is for people that possess the ability to initiate, establish, and nurture business relationships and do not really care much about the engineering side of actually working on designing, process, or manufacturing of devices. I, personally, do not relate to this but I do believe that these positions are essential for any medical device company. They are ones that bring in the business to the company by finding, building, and establishing loyal customers. Even though there isn't much technical skills that are necessary, there is a whole set of other responsibilities that come in when working with customers. Handling both responsibilities can be tough for just the management/engineers so having a sales engineer can help a company in prospecting and developing customers, generating sales, handling customer inquiries, and grow the business overall.