I agree that emotional intelligence does play a role in marketing, and the article does clearly articulate how understanding and managing emotions can directly influence sales revenue. Marketers who are emotionally intelligent can better read their audience, craft messages that resonate, and build stronger customer relationships. Emotional triggers, like fear, excitement, or belonging, can be powerful tools to drive purchases, and there is potential for some companies to take advantage of that. For example, as a hypothetical, ads that create a sense of urgency that can push people toward quick decisions and purchases they might not have made otherwise. However, when companies do market, a lot of their benefits and the "why" they should buy it is backed by regulatory and statistical factors so it isn't really manipulating, but it would more so fall along the lines of persuasively or informing people to invest in a certain product or device in a very biased manner.