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enzo.1216 replied to the topic "The Four Ps of Marketing for Medical Devices" – 2 weeks, 6 days ago
@aysegultinas I like your point about total cost of ownership, because it changes how I think about price. I was picturing the number on the quote, but a hospital is really judging training time, maintenance, disposables, and whether insurers will… Read more»
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James Olson replied to the topic "The Secret Ingredient in Every Clinical Trial: Trust" – 2 weeks, 6 days ago
@aysegultinas I agree that being upfront about the informed consent can greatly help build trust between the investigators and the subjects in the case of a blind study. I would like to further emphasize how useful everything disclosed in the… Read more»
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dcapera replied to the topic "Should the corporate veil protect medical device executives?" – 1 month ago
@aysegultinas, I agree with your point that there should be a balance between protecting innovation and holding medical device companies accountable. I believe leaders in the medical device industry should have a higher level of responsibility because their decisions directly… Read more»