The beginning of a project can be the calm before the storm or an insane rush to get things sorted and ready for the main project team work to start. As per PMBOK, the project is composed of five process groups/ phases: initiating, planning, executing, monitoring and controlling, and closing. The beginning of a project is critical for its future success. From estimations and scope, to defining requirements, assignment of resources, etc., there too many tasks out there that can shape how the project will develop. In my opinion, the market survey is critical for the project start. In order for a project to exist, it requires a “need”. Typically, it is a need from the market and the marketing department is the one surveying the market to assess gaps and build a business case for stakeholders to sponsor a project. Clearly defining market needs are critical for initiating a project successfully.