I believe placebo trials are ethical, but not necessary. The ethics behind PCTs are reasonable and do no harm to the subjects. However, the necessity a of placebo is not clearly defined. The advantages are that no one is harmed…   Read more»

Posted by: @orleron As you interact with the CRA profession, you will notice a heavy preference for people with a “clinical background”. This means people who have been or are nurses, doctors, or other kinds of technical workers who interact…   Read more»

Posted by: @amandaally1029 With clinical studies comes lots of risks, especially where human participants are concerned. However, in order to figure out if a medical product, device, or drug is essential, these studies are necessary. What do you think are…   Read more»

Posted by: @dh239 I feel that it is acceptable to take the risk of a clinical trial when the results of the trial are expected to either benefit or not affect those involved. This would be in the case of…   Read more»

From an ethical standpoint, it is acceptable to expose humans with their informed consent and  knowledge of test trials. Th first group is usually healthy humans who give their informed consent. I believe that those who enter study and test…   Read more»

If I were in charge of marketing for this industry, I would market to universities and colleges that have programs such as the Biotechnology program that we are in now and let them know about how we can enhance their…   Read more»

The ethical concerns related to the use of clinical trials that require human subjects are complicated. Primarily, these issues are hard to deal with because sometimes animal models and normal in vitro testing doesn’t give the most accurate picture of…   Read more»

Clinical studies are dangerous for some drugs but they are a necessary process of drug development. the benefits are that through the use of clinical studies drugs can be finely developed for a larger group of patients. However, this may…   Read more»

Posted by: @amd29 When a medical device is clinically tested it is to evaluate the safety of such a device on the human and whether or not the desired result will be obtained from doing the clinical testing of the…   Read more»

@carrissap10 I agree that blue is a popular color used in businesses to promote different things. Blue is a calming color that seeks to create peace. In most medical settings the color blue is used for the patients. Hospitals and…   Read more»

@mrlee5 I agree that certain products like Nike are easier to promote based on popularity. Their commercials enhance and showcase the products that they already have in store. They do have good commercials that incorporate celebrities. That will appeal to…   Read more»

Anytime there is a catchy song, phrase, and good-looking product; there will be an increase in sales. There are many commercials that consumers can point out by background music or beats. For example, “Nationwide is on your side” is a…   Read more»

Yes, I will consider having a partner.  Having a partner can be a great thing.  Therefore, you must consider what you’re will to trade off.  It is very important to have it all.  Having a partner also spreads the risk. …   Read more»

Medtronic and Boston Scientific are c-corps because they are publicly traded companies with thousands of shareholders.  S-corps are really tough to give an example because they are not created with the same goals of C-corps.  C-corps experience a double tax…   Read more»

Posted by: @manolo Dr. Simon touched upon Branding when going over the Facets of Marketing. The coloring is an important component to think about when branding a product/company. What kind of coloring do you notice companies are using and why…   Read more»

@as934 The use of social media to create an interactive platform is increasingly becoming common practice to utilize social media for marketing and increase possible consumers’ participation. Especially more prevalent with quarantine and COVID restrictions. I have not personally seen…   Read more»

Posted by: @orleron Remember “The Four Ps of Marketing”: product, price, promotion, and placement. Product:What are you selling & why?Price:How much does the product cost? When does the price change?Promotion:How will you promote the product? Viral marketing? Internet Advertising?Placement:Who sells…   Read more»

There are some companies that use Social Media Influencers. People that have a big following are sent products to review on their pages to increase viewership. There are companies that invite different people to try products free of charge and…   Read more»

One-color that I notice many high-end company’s uses is black. Black is a color associated with a classic appearance. When you think about it, we even wear black for job interviews, thus marketing ourselves as sophisticated. Company’s take advantage of…   Read more»

I do not think I would turn down a job based on how the company labels itself; however, I would turn down a job in financial trouble if the company does not look like it will be able to recover…   Read more»