Absolutely! Closing a sale is just the start; the real challenge is keeping customers around for the long haul. Businesses can really up their game by providing personalized experiences, staying connected with custom messages, and creating loyalty programs that reward…   Read more»

I think I would definitely try it out if I ever have a chance. It must be harder for something changing from sale to engineer role because of the technical background, which counts as hard knowledge. On the other hand,…   Read more»

I think personalize the experience is the way to go. There are a lot of membership programs that offer people great deals at first for them to join, exploit preferences information about the customers themselves like which types of products…   Read more»

I think it is obvious to everyone that the internet has drastically changed the marketing strategies of almost every company in the past years. Now, without hiring people to distribute flyer or hosting big event every time for a launch…   Read more»

One of the best marketing methods I have seen in the past few years has been on a weekly comedy podcast I listen to, Bill Burr’s Monday Morning Podcast. Ad reads, scripts sent by companies for the podcaster or radio…   Read more»

I have been working as an engineer in neuroimaging research for the past 5 years, and having a good relationship with sales rep has been a great boon to our research. The equipment we buy has a large ticket price($50000-$200000),…   Read more»

A hard to quantify method of marketing that I have usually had great interactions with is word of mouth. I was in the market for a new car recently, and through 2 separate people I was recommended to visit a…   Read more»

As mentioned, several companies use different methods for advertising rather than traditional ‘tv’ or simple video advertising. Many companies used word-of-mouth, targeted mail-in offers, or offer discounts and benefits to their members when referring others to join.  Some companies like…   Read more»

Reading through the replies, there are several good points brought up like: the internet has changed to allow a higher range of products to be advertised, the easier expansion of your consumer base, the cutting of overhead costs as some…   Read more»

@dag56 , agree using a celebrity is definitely an effective tool that’s used in todays marketing to further connect with the intended audience. Another example of a celebrity very well used in Marketing is Ryan Reynolds in Mint Mobile ads….   Read more»

In the medical device industry, the emphasis on trust and long-term relationships is critical. It is the role of a good sales representative to build this long-term trust by providing quality service and personalized support. Besides gift giving and taking…   Read more»

Story telling is an effective strategy for brands to create customer loyalty because it is a way for them to connect with their customers on a personal level. I know that I have definitely fallen victim to these types of…   Read more»

Customer retention is an extremely important aspect of running a successful business. Some strategies that businesses can use to for customer retention include personalized communication, being receptive to feedback, and overall excellent customer service. Businesses should strive to make each…   Read more»

The choice between Product Development and Product Management depends on individual interests and skills. If someone enjoys technical aspects and problem-solving, product development might be a better fit. If someone prefers strategic thinking and cross-functional collaboration, product management is a…   Read more»

Product Development focuses on the research and creation of new products, involving innovation, prototyping, and testing based on market needs. It requires collaboration among engineering, design, and marketing to bring a product concept to life. Product Management is responsible for…   Read more»

I’ve seen the fifth “P” in marketing on streaming services. Sometimes, instead of showing just any ad, the viewer is given an option between two ads. The viewer is meant to choose the ad that is more interesting to them…   Read more»

Though I’d much prefer to work in product development than sales or marketing, I can see the allure of transitioning to a sales or marketing position after working as an engineer. Once you know the ins and outs of a…   Read more»

These replies are great, and i’d also add that alignment between sales and marketing is key – when both teams collaborate effectively, the customer experience feels seamless. Marketing lays the foundation by creating interest and setting expectations, while sales delivers…   Read more»