One color that is mainly used is blue. If you take a look at your phone it's safe to say that at least a third of your apps have the color blue in it. There's a few reasons for this. Blue is the favorite color of most people. That's because there is a lot of positive associations with it, without many negative ones. For example, the sky and water are both positive images to people. Most people would be hard pressed to find a negative association with the color blue, unlike red for example. Companies choose blue because of it's associated familiarity and trustworthiness in the mind.

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Other color that is used by companies is orange it is mixture of drama of red and cheer of yellow . Being bright and friendly it is associate with the heat of sun and signifies aggression ,considered as confident brand. Few companies using orange color as brand color is Home Depot ,Orange and Easy group.

The colors that a company chooses to represent their brand can affect the feelings, mood and behavior of their target consumer and influence whether or not a brand will become part of their selection set. The color branding used for marketing usually depends on the industry or the type of product. Different shades of green are being used to evoke the feeling of new, fresh, clean, growth, vitality, trust, natural, prestige and wealth. Green is used to brand food related products, organic product, technology products, lifestyle brands and financial firms.

This is a fascinating factor to point out in branding. Sometimes people buy products just because of the color, which may sound absurd but it happens. From a website called HelpScout dot com, they go over the “ Psychology of Color in Marketing and Branding”. One fact is that color is too dependent on personal experiences which is universally translated to specific feelings. Another fact is that our brains prefer immediately recognizable brands, which makes color an important element when creating a brand identity.

When designing the brand for a food company or a franchise, the color red is most commonly used because according to some researches, the color red does interact with customer's decision by evoking more impulsive emotions and demands. Of course, appetite is the target word that the food companies want their customers to feel about their product. Big food and drink companies often draw their brand names or logos in red such as Coca Cola, Kellogg's, Dr.Pepper, Lay's, etc. Also a lot of food franchising restaurants takes advantage of this color psychology like the big red M in front of every McDonald's location, the KFC uncle in red background, and also the cute panda in red circle brand of Panda Express. In words, this is a interesting, common, but very clever strategy for companies in food industry to potentially boost their sales. Sometimes even a very small feature of the design could precipitate the customer's need to eat and influencing them to choose this brand that they feel most desirable to give it a "taste".

One distinct color I notice is carefully used throughout many companies is red. Aside from being used with other colors to promote things like hunger, red often gives a more aggressive and loud expression when used; and companies often use it in small amounts to dramatically draw attention to something specific. In many cases, it is used for sales or limited time deals to emphasize the sense of urgency. And it certainly works. Another color worth mentioning is green. Green is most commonly associated with nature and pro-environmental messages. Nearly every marketing strategy that wishes to appeal to customers that support preserving the environment utilizes the color green to convince the audience that their product is "green".

Having spent some time working for a consumer products company I can definitely see the importance of coloring in terms of branding. It is important for a brand to establish "it's color". One of the brands that I have worked with that does this well is Aveeno. They use a palette of soft browns to beiges. This ties into their active naturals branding. All Aveeno products contains some form of Oat extracts or Oat derived ingredients that are proven to deliver some benefits. The color is a deliberate choice as it is close to the color of oats themselves, and is also a nice soft color that causes those buying it to think that it will be softer on the skin or smoother or soothing as it is a soothing color. All Avveno products of the same type will use the same color so consumers know that they are all the same. So all shampoos are the same base colors, but that base color will be different from the lotions. The other thing Aveeno does is have different colors as a secondary color to show what that specific product targets. So all the Aveeno products that are target toward those with sensitive skin have the brown to beige base color but then have blue labeling. THis branding allows the custom to see continuity between the different products. The specific color choice also help to subconsciously inform the consumer what the product will do for them.

If any of you have used an Aveeno product can you tell me if this works for you?

I think many brands like to use the red color because it expresses excitement besides hunger. Red color easily stands out, it's bold and highly attractive. Coca-Cola has been using the red color to convey their message without using may words. The color in a coca-cola sign delivers a lot of information in a very short time (commercial). Besides increasing brand recognition, the combination of colors attracts new customers.

The color of brands is extremely important in marketing and brand design. It is stated that, "...90% of snap judgements are made based solely on color." In healthcare, the leading color used by brands is blue. Blue is associated with trust, peace, dependable, tranquil, and more. Healthcare companies that use blue as their brand design believe that their vision/mission is represented by the color and what is associated with it. Examples of healthcare companies that use blue are Zimmer Biomet, Pfizer, Neuroface, and more.

The color choice used in branding can evoke different types of emotions and judgments made on the company subconsciously, which can ultimately be the determining factor in whether you spend your money on a product from that specific company. I have noticed that many medical device and healthcare companies incorporate colors that are pleasing to the eyes like white and blue in their logos. White evokes a sense of purity and cleanliness while blue evokes relaxation. This subconsciously makes the customer put their trust in the company, hoping to get that same feeling in return if they invest their time or money into them.

Different colors evoke different feelings and when branding, one should pay close attention to the color choices as it subconsciously can attract or repel potential customers.

Color seems to be important factor that plays a factor to stand out for customers. I agree with my classmates that most of the restaurants uses the red color. Most of well known logos and brands using red color and that's because red stands out easily for customers and it does interact with customer’s decision by evoking more impulsive emotions and demands. Beside that red as my classmates mentions invokes hunger and that's why most of the restaurants uses it.

The brand coloring is one of the interesting topics for me, as psychologist proved that colors are one of the most powerful ways to for companies to grab attention, and highlight a specific target/product. Most companies use colors as a communication tool with their customers, through their designs and advertisements. For example, Apple, the brand ranked #1 in the Best Global Brands by Interbrand (Ref. rankingthebrands website). Apple posted some guidelines on their websites for Applications developers regarding coloring their apps which includes using sufficient color contrast ratios to make it easier to see for everyone, considering the color relation to countries and to cultures, avoiding the use of the same color Avoid using the same color for interactive and non-interactive components, etc. (Ref. Apple website)
Color psychology and branding is a very deep topic. Companies pay up to thousands ($10.000+) for graphics designers for a logo. The design colors should be well studied, in which it follows the targeted clients/ audience, be a suitable connection between the client's preferences and brand message, etc. Colors in marketing are responsible for a broad message, this includes affecting the mood and feeling of the customer (positively and negatively) in addition to making products unique from other competitors in the market.
Studies showed that colors affect how customers view the brand"personality". Another interesting study about the Impact of Colors on Marketing found that companies managers can utilize colors in increasing or decreasing desire, improve mood, calm down consumers, and, reduce the attitude of waiting time. (Ref. emeraldinsight website)

In terms of software, what I have noticed (and what I have seen on my own phone) is that the most common colors that have been used are blue, green, and red. It's not very often you see other colors like brown or yellow. Oftentimes, I have seen these less commonly used colors when it is actually being used to depict something in real life (Ex. a book app I have has a brown color to represent a book). I think these three colors are used most commonly mainly because they all have positive associations with most people. Like others have said, blue tends to be more calming, which may be used for apps one might use for a long time. The same might be said for green, due to other associations with that color (correct, good, go, etc.). Red might be used in order to make a statement or come across as useful (apps like gmail, youtube, apple news, banking apps, etc.) Overall, it seems the scheme of colors in apps doesn't just stay with the logo, but also translates to the whole app design as well, with the app using the same colors the logo was designed with.

When it comes to branding, color is a minor detail that can have a major impact due to the emotional messages it sends. For example, yellow is generally one of the happiest colors on the spectrum. It portrays optimism, warmth, an all around good feeling which is why locations such as Denny's, ShopRite, and SubWay use it in order to seem more welcoming and happy in order to attract more customers. Red is a color often used to portray confidence, boldness, and dominance which is why companies like Coca-Cola, Netflix, Frito-Lay, etc. use it in order to seem more intimidating to their competitors and more powerful and appealing to their customers. When a company wants to reach out to different emotional crowds, they'll often use a mixture of colors to send out different messages. Companies like Microsoft and Google have a whole rainbow of colors in their brand that each sends forth a different message while in general looking very pleasing to the eye.