The four Ps of marketing—product, price, promotion, and placement—are especially relevant to medical devices because a successful product needs more than good engineering. Companies must consider the ...

@dev-doshi Hi! I agree that AI can be useful in medical device marketing, especially for creating visuals that help physicians understand how a device works. However, I think AI-generated content shou...

One concept that stood out to me from this lecture is that medical device marketing should begin with identifying a customer need rather than simply creating a product and trying to sell it. The slide...

This week's discussion of financial statements and ratios showed me that a company's success cannot be measured by revenue alone. For example, the current ratio compares current assets with current li...

The lecture's comparison of public and private companies made me think about how a company's ownership can influence its decisions. Public companies must report financial information quarterly and are...

One thing I found interesting in this week's lecture was how choosing a business structure can affect the risks involved in starting a company. For example, a sole proprietorship is relatively simple ...

I think people sometimes see quality as a burden because it requires extra time, money, documentation, and work before they can see an immediate benefit. However, the Cost of Quality shows why those r...

QA and QC are related, but they focus on different parts of quality. Quality Assurance (QA) is more preventive and focuses on the methods, systems, and processes used to make sure a product meets requ...

One thing I found interesting was the difference between quality assurance and quality control. Quality assurance is more preventive and focuses on the methods and systems used to make sure a product ...

Before this lecture, I assumed Regulatory Affairs mainly handled paperwork after a product was developed. I was surprised to learn that regulatory professionals are involved from the beginning of prod...

I thought the 510(k) pathway was interesting because manufacturers do not always have to prove that their device is completely new. Instead, they must show that it is substantially equivalent to a pre...

One topic that I found interesting was how medical devices are divided into Class I, II, and III depending on the level of risk they pose to patients. It makes sense that a tongue depressor would not ...

The section on ISO 10993 made me realize how important it is to have a structured approach to testing medical devices. The slides explain that devices should be evaluated based on factors such as the ...

I found the idea that biocompatibility depends on the tissue especially interesting. A material may be considered biocompatible for one application but not necessarily for another because different ti...

One thing that stood out to me was how many things can go wrong during pre-clinical research, especially when there are time or budget limitations. The slides mentioned that animal studies can be dela...