Selling A Product To A Personality

Chameleon Selling - Spiral Medical Development
Old martial arts movies, including those of the sci-fi variety which have wise green aliens always have a scene where the student sits at the feet of the master and soaks up knowledge.  Drinking in every word the teacher says, the intent is that one day the student will be able to "take the coin from the master's hand", which is a sure sign that the knowledge has passed down. T...
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Medical Device Projects and Behavior Styles

Medical device projects and life cycles follow the same general format from conception through development and sales. As anyone who has worked on medical device projects can attest, most device-related projects fail. The process of device development can get stuck at any point for seemingly different reasons depending on the life cycle stage, but in reality addressing each ...
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